JONATHAN CHERRY: What did you want to be growing up?

FREDRIK HOLMÉR: The first thing that I can remember is that I wanted to be a musician.

JC: Who or what is inspiring you at the moment?

FH: I think that Marina Richter is a fantastic artist, her work really hits me sometimes. I just thought to myself the other day that I should probably email her and tell her that. Another artist who’s work I really like is Viktor Fordell. When it comes to established artist I’m really into JH Engström and Wolfgang Tillmans at the moment. Other then that I’m very influenced by music.

JC: What are you up to right now?

FH: I just finished studying photography for two years and now how a job that doesn’t involve photography at all. It feels quiet good to not think at all eight hours a day, you know when your just doing something that flows. I’m also planning to use the office printer to make a B&W zine called People & Trees.

JC: Have you had mentors along the way?

FH: The teachers in school have been my mentors. It’s been really good for me to be able to show my work and get a honest opinion about it.

JC: Where are you based right now and how is it shaping you?

FH: I live in Stockholm, Sweden and at the moment it’s a perfect place for me, I’ve always wanted to live in a bigger city so in the future I might be based somewhere else in the world. But it has to be in a big city. I like to discover new things so that I don’t get bored.

JC: One piece of advice to photography graduates?

FH: Don’t take yourself to seriously.

JC: Is it important to you to be a part of a creative community?

FH: Well, if you’re on the internet then you’re part of a creative community, aren’t you? I like to look at pictures and discover new things and internet is a perfect place for just that. I think that it’s easier to develop if you’re able to get direct or indirect feedback from others.






where are you from and how does it influence your photography?

1: i live in Stockholm, Sweden and i don’t think that my work is directly influenced by my surroundings. when it comes to photography i usually either shoot what comes in my way or it’s more conceptual. i once said that my work is completely based on luck and there is some kind of truth in that. the thing today with internet is that you are able to be a part of a much greater culture which makes the place that you are living at less important. with that said, i believe that where i am right now is probably influencing me more then i realize.



you have a Bob Dylan tattoo on your chest. If you could do a photo-shoot with him, what specifically would you do to make your pictures of him stand out more than the others?

2: yes, it’s a tattoo of Bob Dylan that I’ve got on my chest. i got when i was around 20 i think. i picked up Desire and Blonde on Blonde in my teens and his lyrics really hit me. i love a good story and don’t care at all whether it’s true or not. but I’m not sure that i would want to photograph him, i’ve seen him live twice and he’s a grumpy old man. if he was someone in my surroundings that would feel comfortable with me around i would probably put a point and shoot camera in his face and let the flash go off. but if it was a commissioned job i’m not sure that i would want to photograph him at all since he probably wouldn’t be interested in that. i’m not interested in commercial photography unless someone want’s me and what i do. i’d rather do what i do and shoot what i want then doing what someone else wants.



have you done commercial work and had a bad experience or do you fear not being able to have control of the photographic process you know so well?

3: for me it’s both i guess, I’ve turned down paid jobs since i haven’t felt that there have been anything in it for me and i’ve done jobs to help friends out. the thing is that if someone wants what i do then i’ll gladly do it, but if someone wants a photographer i think that it’s best to ask one. i’m not a control freak at all, but i have a lot of integrity.



is there a project you are working on currently that you would like to talk about?

4: unfortunately i don’t have the time to work on any new project at the moment. i have 17 rolls of film in my refrigerator that i haven’t been able to process yet. i plan to make a b&w zine called People and Trees and i hope that I’m able to do that quite soon. i also want to make a proper version of my book How to catch a dinosaur. i made it myself and that was a huge disappointment… i’m not a DIY type of person since i’m way to restless.


favorite alcoholic beverage?


5: beer

More Fredrik: